Kate Bartkiewicz

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Skinit Inc. is an eCommerce provider of personalized skins and cases for a wide range of consumer products. With over 180 licensed brands, in-house artwork and the ability to completely customize designs, the company reaches a diverse market. Skinit knew it faced an increasingly competitive market where customers were expecting a more personalized experience. Like many eCommerce companies, we had a large amount of data on what was purchased, what pages were visited, where visitors were coming from and so on. However, while we had more and more data every day, we still lacked the ability to connect all these data points and turn them in to knowledge. The eCommerce Challenge: Like any eCommerce site, Skinit relied heavily on web analytics data, using both free and high-priced platforms. Unfortunately both provided some challenges, and the marketing team created a "wish... (more)